Writing, editing, proofreading, branding ...

Cut it out

You are a brilliant writer. Your copy is clear and stylish, it's written appropriately and does the job it is designed for. Trouble is, there is just too much of it. You have a quart of words and a pint pot to squeeze them into.

You never see your own work as others do. However good your writing, a good editor will make it better by cutting it. In fact (and this is an extravagant claim, I know), I would say that in any piece over 500 words, it's possible to cut 30% of the copy without losing any of the sense or meaning. If it's your copy, you won't think this is possible.


Shall we see? Get in touch.

Copyright Carl-Peter Hough 2013

Less is more

The cow gave birth to a young calf.


Cows can only produce calves, all calves are young.


The cow gave birth.


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